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Jennifer Ashton
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Edgar Cantu


Jennifer Ashton is an associate in Bracewell LLP’s Trademark & Copyright practice who counsels and assists clients with acquiring, maintaining, and policing trademark, copyright and domain name rights. Throughout her career, she has managed U.S. and international trademark portfolios for various clients ranging from start-up to Fortune 500 companies. She is experienced in all aspects of U.S. and international trademark clearance, prosecution, enforcement and maintenance including registering and maintaining trademark and copyright registrations.

Jennifer routinely counsels clients regarding global trademark, copyright, domain name, and related intellectual property matters, including domestic and foreign brand selection, prosecution, enforcement, customs protection, acquisitions and intellectual property portfolio and global brand protection strategies. Jennifer also has experience in conducting clearance searches, developing filing and enforcement strategies, handling proceedings before the Trademark Trial and Appeal Board, preparing cease-and-desist letters and Digital Millennium Copyright Act (DMCA) take-down notices, delivering infringement opinions for trademarks and copyrights, preparing Internet enforcement strategies, and preparing, reviewing and analyzing trademark, copyright and patent Assignment and Licensing Agreements. She also provides litigation support in patent infringement actions and general commercial matters and has advised clients regarding regulatory matters affecting franchising.

Jennifer has counseled clients across numerous diverse industries including those in the technology, software, gaming, banking, publishing, sports, retail and apparel, oil, energy and power, entertainment, and food and beverage fields.

Publications and Speeches

"Brand Owners Can Make Trademark Tacking Stick," Law 360, January 2015. 

"The Kirtsaeng Decision – Keep Calm and Copyright On," Westlaw Journal, December 2014

".bank And Other Domain Names to Open For Financial Institutions...And Others," IP Today, December 2014

"How To P.O.L.I.C.E. Your Brand During 2014 GTLDS Launch," Law360, December 13, 2013 

"'Big Reveal' Roundup: 8 Tips for Reviewing The New gTLDs," Law360, June 2012

Moderator for U.S. Roundtable - “Looking Beyond the BRIC: Other Emerging Markets in Asia and Latin America,” INTA, February 2012

“We Have Lift-Off! What's Next for .XXX in a Post-Launch World?,” Intellectual Property Today, February 2012

“.XXX General Availability Period:  A Green Light to Block Red Light Domain Names,” Intellectual Property Strategist, January 2012

“.XXX Domain Name Launches; Sunrise Period for Trademark Owners and Adult Industry Members Continues until October 28, 2011,” Bloomberg Law Reports, Technology Law, November 2011

“U.S. Roundtable: Handling Complex Prosecution Issues,” INTA, April 2011


J.D., Villanova University School of Law, 2006
B.A., with honors, Columbia University, 2003

Bar Admissions



International Trademark Association, Trademark Administrators Committee (2012-2014)